"Lingerie Football" Ad- Gendered Messages in Sports: Sports Pages #12

                                                 https://www.youtube.com/watch?v=AfkKjATCu4E

In the link I provided you can see how women are portrayed in the sport of football. This ad/commercial serves to explore gender identities and relations in the sports world, more specifically in the sport of football which is commonly associated with men. 

Football for the longest has been a sport that has excluded women and been the stage for men to perform their overly masculine roles in the sports world.  However, recently the creation of this "Legends Football League" has given women an "opportunity" to play football, but they must do so in the explicit attire shown in the picture above. Media messages and the promotions of things like lingerie football only further perpetuates the misogyny and oppression women have historically experienced. Not to mention that making women dress in this manner during a highly physical sport does not provide the optimal safety every athlete deserves while on the field. This sport in essence was created as a form of entertainment for the pleasure of the male dominant population.

Furthermore, exposing our younger generation to these type of messages will only transmit these overt messages to them and continue these cycles of oppression and misrepresentation for woman.